Our team has created a side romance with the YouTube platform in 2021. We took some marketing strategies ideas we'd been playing with and developed a collection of shorts channels that focus on different niches of interest to test scaling strategies for ourselves and our clients. This journey has been invaluable to the success of our testing and allowed us to create digital real estate to continuously remarket to and develop for others. There was zero ad spend used on these channels. This is purely from organic strategy. In other words, we've cracked the ORGANIC YouTube algorithm.
After a full year, we were elated to have really done it!! We generated over 1 Million+ YouTube Subscribers across 3 channels // 900M+ Video views generated across channels. Our test was across various niches; Tech, Lifestyle and Music.