The challenge
In his first album with Sony Music, Rob felt he was getting an extremely limited support on creative direction and content creation from the label and sought former CD, Natasha who had launched Austere's agency to support the release's success.
The goal
Over the course of 6 months, we were hired by Rob Simonsen, an acclaimed Hollywood composer, and experimental ambient artist, to create the entire social content strategy and visual identity of his debut solo album.
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