The challenge
Launch an entire brand ecosystem across socials, ads, and email for a new sports app.
The goal
We've spent the last 6 months launching a new app in the college sports space. The myNILpay app went from zero existance online to being talked about and recognized by every single mover and shaker in the college sports industry all the way up to Congress! We focused on massive growth hacking, impactful brand storytelling and the collaboration is massive influencers. While we wait for college sports to return in the fall we're focused on user growth in-app for the summer. This is an ongoing project! 🎉
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